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About Us

Our Mission

Provide fast and responsive advise on phone or online for financial needs by providing education, tools and live advisors to speak with easily.

  • Live Licensed Advisors
  • Cross-Shopping Market
  • U.S. Owned

Our story

In 2014 a finance manager names Kalib Loy had the idea to create a process for mortgage loans that allowed accurate, precise and offered the best rates possible. It just so happened that most consumers didn’t feel confident that the finance establishment they were working with was the absolute best option that fit their needs. Not to mention each time a new bank requires to pull credit to accurately state an interest rate.

Kalib knew there had to be a better process for both parties that offered a quick and easy solution to cross shop all lenders, finding the best rate and using the pulled credit one time. Well, there wasn’t. So Kalib and his team of expert analysts and business professionals created Mortgage ADV. An online website designed to provide knowledgeable information and introduce the consumer to a licensed mortgage advisor at no cost.

And that’s when he collaborated with the nations leading experts in customer service and lending markets. Kalib along with several other industry influencers founded Mortgage ADV and was launched in multiple facets nationally in 2017.

Creating Mortage ADV provides a winning solution for consumers and lending establishments. “Once the site was launched we were able to provide great information to great people looking for a great deal,” Kalib says. “Lending establishments will be better equipt to focus on the right audience providing higher Approval in contracts.”


What is Mortgage ADV?

Mortgage ADV is an online marketplace with one of the largest networks of lenders in the nation. Mortgage ADV  provides consumers with education, promotional products, and direct live representatives to answer questions and fulfill needs. A perfect way to cross-shop and connect with multiple lenders for financial borrowing needs. At any time a customer can fill out one form and then are able to shop, compare, and save on the loans needed.

Mortgage ADV also offers a education and informational resources for borrowers. Financial calculators, loan coaching tools, credit repair modules, and monthly newsletters to help find the best fit for anyone.

How do I use Mortgage ADV?

  • Fill out one form found online. Customers looking for a loan fill out the Mortgage ADV application. Also, please feel free to call us along the way at 1(877)255-9789 if you have any questions.
  • Cross shop your offers when you are connected with your advisor and receive a customized loan offer based on your credit profile. Qualified apps can receive approval in just minutes.

How does Mortgage ADV make money?

Lenders pay Mortgage ADV for the chance to earn your business. Your Mortgage ADV application profile is then provided to the lenders who then provide you a customized loan offer based on your request. Mortgage ADV is completely free to use and you will be responsible for any processing fees, closing costs, or other fees as normally required by the lender.

Learn more

Featured On Business Insider

As seen on CNN, NBC, Fox News, Fox Business, Bloomberg, and many more.

50 State Compliant

Available to all qualified applicants without discrimination.

Optimized Performance

Fast and Safe filing, always available when you need it.

Secure and Reliable

All employees and partners use TCPA express language and Site Lock Sec.

Live Advisors

Get your questions answered and complete your needs with a real live advisor.

Multi Channel

Purchase, FHA, Refinance, HELOC, Reverse, VA, 203K, USDA, Jumbo, VA, HARP, Agency Jumbo.

Live Advisors

Better experiences.

Telephone Consumer Protection Act (TCPA)

As the federal government’s amended TCPA regulations impact the way our industry communicates and contacts customers, we wanted to make sure you are aware of how the revisions affect our business and client roster.  Mortgage ADV represents and warrants compliance to the authorities and our clients against any violations.

We require the following when communicating and contacting customers:

  1. We require prior express written consent for all calls to any type of residential lines and wireless numbers.
  2. We eliminate the established business relationship exception to the consent requirement for any communication.
  3. We require all agents, advisors and including automated processes that include an interactive opt-out mechanism for all types telemarketing calls or emails at any time.
  4. We require a double opted-in customer before communicating via email or telephone upon request.

Sample Language for Web Forms

Communication Consent: 

By submitting your information you acknowledge to our Terms of Use and our Security and Privacy Policy. You further expressly desire to have Mortgage Adv, our Family of Companies, and potentially our below the line partners to contact you approximately your census by e-mail, text word or ring (including ad hoc phone dialing program or a cloak-and-dagger or prerecorded voice) to the residential or cellular phone number you have provided, ultimately if that telephone number is on a corporate, spot, or resident Do Not Call Registry.You do not have to tolerate to receive such calls or messages as a condition of getting any services from Mortgage ADV or its affiliates. By communicating mutually to us by putting a call through, you consent to calls over recorded and monitored.

New Sample Language for Call Center Campaigns

“Customer, does Mortage ADV have your permission to contact you regarding mortgage services by telephone from 1877-255-9789.  You also understand that you are not in any obligation to provide consent. Do I have your authorization so an advisor contact the number provided?”

Please do not hesitate to contact your account manager should you have any questions or concerns.

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